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Why Sell Digital Information Products?

Simply Put .... Digital "How-To" Information  

and Software Products are the Golden Key to Online Success and Home Business Prosperity!

The internet marketing business can sometimes be a real adventure...... Much like panning for gold!

When it works, and when you find gold in your pan, it's a lot of fun!  Even when there's no gold in your pan, you're learning.

You're learning how to pan, where to pan, and even what size pan to use.

So, I've been doing a lot of panning lately. And I've found a lot of gold. (Coming up with successful projects seems to get easier the more you do!) But more important than finding gold, I've come up with what I think is a better way to find gold in the first place.   And that way is to . . .

While all the other miners are knee deep in mud panning for gold, I want to be the one standing on dry land selling them the pans (or any other supplies they need).

This is the way fortunes were made in the Old West. (Sears Roebuck and Levi Jeans to name just two!)

And it is the way fortunes are still being made today. By selling the tools miners (or entrepreneurs) need to find their fortune.

That's what the "ultimate" product is all about. Showing YOU how to be the one who's selling the tools (Information) needed to make money.

Here's how it works:

You know all those books (or e-books), reports, and manuals you see advertised in the back of most magazines and on the Internet? The ones that show you "How To Start Your Own Direct Mail Business", or "How To Start Your Own Newsletter", "How To Start Your Internet eCommerce Business", or "How To Make $40 An Hour With Your Video Camera"?

Well…Those books, reports and articles are the back-bone of the direct marketing business. They have been around forever, and will continue to be, for years to come, one of the easiest and most profitable ways for people to get into the direct response business.

It's a fact. Ask almost any successful entrepreneur and they'll ALL tell you that they started their road to millions by utilizing the RIGHT information (whether it was selling it or buying it)! You have to first learn... and then teach others.

This is how ALL successful people live their lives. (That's why super successful people in society always come out with an autobiography or books about their lives and experiences... FIRST THEY LEARN (trial and error and from their own mistakes and other's), THEN THEY TEACH (so other people can learn and benefit). 

Let's face it, we are in the "information age". Most of the newest millionaires in the past several years have ALL been associated in some way, shape or form to BOTH, the Internet and the selling/buying of informational goods!

There is no doubt about it. People will always be willing to spend money for information and ideas that will make them wealthier, wiser, and happier.

It is these stories, plus the ease of actually doing it, that tempts so many people to start out in this business by promoting various "how-to" books and reports.

It's also a well known fact that there is an estimated 57.2 million people wanting to get into the direct market/mail/response business each year and most of these people will get their start selling how-to publications.

In addition, according to NUA Internet Surveys, by the year 2001, there will easily be well over 340 million Internet users worldwide (and growing at a rate of 6.2% each month!) and roughly 20%-25% will be interested in starting a home-based Internet business!

The Internet has created opportunities for individuals like you & me to set up a business in the comfort of our own home and market to millions of people worldwide. It is just about the easiest place ever created to make money. That's because it now costs almost nothing to reach millions of prospects.

So, what good is this to you?... How can you take advantage of this once-in-a-lifetime Internet gold rush? (Let's face it, the Internet is truly a modern gold rush. Never again will any of us be able to make so much money in so little time with very little effort! - NEVER!)

Now the great news is you can profit from this & you are about to discover how to cash in on the most profitable business of the modern world:  Selling Information!

That's right my friend, selling information products on the internet is the quickest and easiest way to earn a lot of money, the honest way.

Even The Richest Man In The World Does It!

While I just revealed to you one of the best kept secrets for having a successful business (especially Internet business), it's now time to reveal Bill Gates' secret sales recipe!

Currently, the richest man in the world is Microsoft's CEO, Bill Gates.  A couple years ago, it was estimated that he made over 32.4 million dollars a DAY! (Yes, you read that correctly. A DAY, not monthly or yearly - every day!). I'm assuming he makes more now... he's been the "richest man in the world" for 5 years running and the distance between number one and two just gets wider and wider.

Anyway, let me share with you some of Microsoft's and Bill Gates' secrets for success.

Bill Gates' Success Recipe

Obviously, there are many variables leading to anyone's success, including Bill Gates', but here is the "meat and potatoes":

First, Bill Gates is the "boss" (or one of them) of the company; he works for himself. (You've got to go into business for yourself if you are ever going to be financially successful. You've got to stop making your boss rich and start making money for YOU!)

Second, he makes and sells products that are in very high demand. He knows what people need and want --then he solves their problems quickly and easily. (People are impatient and want their problems solved now, not next year.)

Lastly and most importantly, he sells products that have very low costs, yet extremely high mark-ups. (You have to know your margins. You'll never make money buying for $5 and selling for $8. The so-called "$3 profit" will go straight into your expenses... which means that you may actually lose money with such small mark-ups!)

This naturally leads us to the question of:

What Does Microsoft Actually Sell?

Well, I'll give you a hint - it starts with an "I" and ends with "N" . . . Give up? . . . Information! Yes, you guessed right, Microsoft sells information - plain and simple!

They make programs (that are in high demand), put them on disks/CD-ROMs (or downloadable off the Internet) that come with a book/manual (low cost), and sell them world wide with high mark-ups for almost pure profit.

Heck, even the second richest man in the world is in the "information business"! The CEO of Oracle, Lawrence Ellison, creates products that ALLOW information to be seen and used.

"Is Bill Gates or Lawrence Ellison a genius?" . . . maybe. "Is it very difficult?" . . . no way. "Can anybody do it?" . . . yes! "Can YOU do it?" . . . most definitely YES!

No Shipping, No Packaging, and No Inventory Needed!

Listen, one of the biggest problems I used to face before the Internet was the fact that I had to ship and package all of my products. It was such a pain in the neck!

I always had to have inventory of my products (which cost a lot of upfront cash). Then, either I had to waste time everyday packaging and shipping the products, or I had to pay someone to do it for me (either way it was a lose/lose situation because I either wasted my time on printing out labels, packaging products and waiting in line at the post office... or I had to deal with incompetent and flaky employees!)

And get this, the worst part of it all was that I was a complete SLAVE to my business. There was no way in hell I could ever take a long vacation (more than a few days) because either I physically couldn't (because I had to take care of day-to-day business) or I mentally couldn't (because I was always worried I'd come back to a huge mess of paperwork or other problems).

Yeah, sure... I could have just hired an army of people. But who wants to deal with the extra headaches or overhead. Listen, I don't know about you, but I got into the home-based Internet business to REDUCE my stress, not increase it!

Everything Is Downloadable!

Anyway, thanks to the wonder of the Internet, my entire business is on total automatic pilot (thank God!). The cool part is that you can do the same when you market the Ultimate E-Package.

Everything is completely downloadable so you never have to worry about inventory, packaging and shipping, employees or any of that. Plus, you can run your business from anywhere in the world. All you need is a computer and Internet access (which you ALREADY have!)

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow marketer a few years back. What this means is that you should see what is working and try to duplicate it.  Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success?

Why Resell Rights?

There are huge profits to be made from selling information that you don't have to spend the time writing, recording or whatever. You can now profit almost instantly selling Info Products that others took months, years to create and develop.

Why go through all the trouble of creating a new product, that you don't even sure will ever sell, when you can easily get reprint rights to the latest, proven, hot selling programs.

Let's face it. Writing a good, sellable book takes a huge amount of time and effort. Not everyone takes pleasure in it. Creating software takes special skills and patience. If you can't write and can't program, does it mean you can't start a profitable online business? Absolutely not.

That's where Resell/Reprint Rights come in. You don't have to write a word or script - just purchase the resell rights to someone else's work and you're ready to profit on-line. 
 
Even if you're selling other products, including your own, it's a proven fact that those making the serious money offer more than one product. But to keep creating new products is not always easy. You can now have multiple streams of income by purchasing resell/reprint rights to complementary products that would make a good bonus, addition, or a profitable back-end for your business.

Selling Information Products 

This type of selling is probably the easiest way to make fast money without huge overhead costs. And you also have the ability to sell unlimited amounts of information products to as many customers as you can sell them too. But, you must make sure that the information products that you have in stock come with something called Master Resale Rights.

Master Resale Rights makes it possible within the product terms to resell not only the product itself, but also the right to resell it to those customers you sell it to.

While there are also Standard/Basic/Full Resale Rights, the definition of this is much different. These types of resellable products only give you, the original purchaser of the product to resell it, and not those you sell it to.

Even though Standard/Basic/Full Resale Rights is not a bad thing, having the Master Resale Rights will most certainly bring in more profits based on the fact that your customers can also make money with them as well as learning something at the same time.

With that said, you need to be selective on which resale rights products you buy. What you need to be looking for is a product that is 1. newer, and 2. unique. These criteria usually make for the best sellers. The reason for this is quite simple.

Lots of people jump online searching for an opportunity that will make them some fast cash. The information product business excels in this capacity. That's why so many hop onto the resale rights information selling bandwagon. However, many fail at running a successful information e-business because they have no clue as to what they need to be selling! Or even how to go about selecting a killer product that will generate excellent profits for them without costing them an arm and a leg.

As I said before, you have to be extremely picky. And be wary of "hyped" up sites. Just because the site says that the product is A #1, doesn't mean that it is. There are lots of stinkers out there. Remember that the owner of the website that is in essence "pushing" a specific product are in the same boat you are.

They want to earn money. Things like "I'll be raising the price soon", "Time Sensitive Offer", countdown clocks, and similar are all marketing tactics to get you to purchase right away by creating an urgency. It's a good tactic and it works like you wouldn't believe! But being aware that these are simply techniques will help you in choosing a good product as apposed to one that totally sucks eggs.

Along with those urgency techniques, also understand that not everything presented on a "sales page" is what it seems on the surface. Take for instance testimonials.

It's important for you to know how some businesses get these and why. First, let's discuss how they get them. A lot of times, authors of products will offer a free copy of their product in exchange for a testimonial. And who wouldn't love something they had to pay nothing for?

In some cases, getting that free copy and providing a positive testimonial is a requirement, and not a request. Still yet, other times, the author will ask for feedback to perform final "tweaks" on the product before the official release, and then as a follow up, will ask those that participate for a nice little testimonial to which they offer the participants a "link back" to their own page. It's free publicity. And another darn good way to gain your trust and get you to believe more firmly in the product so that you purchase it.

Furthermore, the reason why those in the online business need these testimonials is to gain your trust in them and their product. Word of mouth carries a lot of weight when it comes to customers purchasing something from you. Again, another marketing tactic that works, and works well.

Always remember that everything you see isn't always so cut-and-dry. There are little things going on "behind the scenes" that you don't know about. Are these things dishonest, maybe. To a certain degree. But there are those that offer testimonials that are completely genuine.

Are there sales pages out there that actually speak the truth about the products they are selling? Sure. The unfortunate part is that it's very difficult to know the difference. And the reason for this is that some internet marketers really know what they're doing.

 Now, where can you get high quality products for a good deal? One of the best places is through private membership websites. These types of sites are stocked with plenty of resale right information products to get you up and going. Plus, they almost always have quite a number of products that are up to date, or just released recently available for you to download. 

Collecting your information products this way will most definitely save you money in the long run. Take for example Digital Dollars 101 Resell Rights Membership Club. You can join first as a FREE Member.  

For the small cost of $57 a year (NOT a Month like so many other sites), you get a very high amount of resellable products as a Silver Member. 

View the Silver Member Products currently available here in a new window.

Now if your want the Best of the Best, you can get our Gold Membership Package.  Our Gold Membership Package gives you an incredible value, and a much greater earning potential.  A one-year investment gets you everything in the previous 2 levels (All the FREE Member downloads, and ALL the Silver level member downloads).   Plus..

You get a tremendous collection of premium quality eBooks, software, audio, video, templates, niche products, original content, and marketing materials.  In addition to Master  resell Rights, Many of these products include Private Label Rights.

View All the Master Resell Rights and Private Label Rights Products available to our Gold Members Here. 

(A New Window Opens)

Add to this the fact that there are products you can actually choose from and decide which you feel are worth selling to your customers. Plus, when you resell these products, which most, if not all, come with resale rights, you stand to make 100% profits from them, excluding selling fees from companies such as PayPal, eBay, etc. I guarantee that having just one high quality resource for your information products, as Digital Dollars 101 is, will bring you a much bigger return on your initial investment of having that membership on a monthly basis when you put your selling skills to work. 

There is yet another way to get a decent amount of resellable information products for the cost of but one. You can purchase a "package" of them. Whether this is done by a special sale, or a specific product, you will always get your money's worth if you spend your money in the right places. 

With packaged information products, you have to again be very selective. Many resellers the method I like to call "recycling". This is where they will take a bunch of older products and repackage them giving the overall effect of this package being something new. While in essence it is something new, (the outer package), what's inside is just the same old stuff. 

The best way to avoid buying those information product titles you already have is to read the sales page and look for a list of products included within the package. Most will have this information up there, including an image. If it doesn't, skip it and move on to the next one. If all it has is a title, skip it. You need an honest description of the package so you can determine whether or not you have those exact products already so you're not "double buying". 

There is one other additional way that can bring you in some pretty outstanding profits. And that is writing up and creating your very own information product. It's really not as difficult as it might sound. And, everyone has a story inside them just itching to get out. Even you!

If you're new to writing your own content, which you most likely are :-), there are many products that can help you in this area.  You'll find them within the products at our Membership area, and at our Home Business eGazette and Tutorials Site,

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